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White House P.R. Campaign Aims to Show Trump Making Good on Immigration Promise
The government is releasing photos and videos to promote President Trump’s immigration agenda, including footage of troops at the border and close-up shots of shackled immigrants.
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On Jan. 24, the White House posted video on social media showing Marines assisting Customs and Border Protection agents at the southern border. Credit Credit… The White House, via X Feb. 1, 2025
In a two-minute, 47-second video posted on the White House social media account, U.S. Marines in V-22 Ospreys land at the southern border in clouds of dust, then gather up their M4 rifles as the sun streams over President Trump’s partly finished border wall.
The goal of the video, which has the hallmarks of an action movie trailer, is unmistakable: to make sure Americans see, often in visceral ways, that Mr. Trump is making good on his pledge to seal the border and deport people he calls “illegal aliens.”
The footage is part of an expansive public relations effort, coordinated by senior White House officials, to produce and distribute videos, photographs and other imagery showing predawn ICE raids, mug shots of migrants and deportation flights on military planes.
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Video published by the Defense Department on Jan. 27 shows Marines reinforcing the southern border wall. Credit Credit… U.S. Department of Defense And while federal agencies regularly distribute news releases about their work, accompanied by photos or videos produced in-house, the campaign by the Trump White House is remarkable for its unwavering focus on immigration, the centerpiece of Mr. Trump’s presidential campaigns and the issue at the heart of his political identity.
Few efforts like this have been so directly coordinated inside the West Wing, according to people involved in border enforcement for the past several decades.
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