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A commercial for the shirts aired in some local markets during the Super Bowl, days after the rapper and designer called himself a Nazi on social media. The website was taken down Tuesday.
Ye with his wife, Bianca Censori, in Milan last year. Credit… Simbarashe Cha/The New York Times Published Feb. 11, 2025 Updated Feb. 12, 2025, 5:18 a.m. ET
Ye, the rapper and designer formerly known as Kanye West, aired a commercial in some markets during the Super Bowl that promoted a website selling a single product: T-shirts with swastikas.
In the 30-second commercial, Ye appears to be filming a close-up of his face while lying in a dentist’s chair. “I spent, like, all the money for the commercial on these new teeth,” he said, smiling into the camera. “So, once again, I had to shoot it on the iPhone.”
Ye then directs people to his online store, Yeezy.com, which was selling only one item as of early Tuesday: a $20 white T-shirt with a black swastika. According to Variety, when the commercial aired Sunday night, the website was selling a range of non-branded clothing, but shortly after it was selling only the shirt with the swastika.
On Tuesday morning, the website for his store appeared to have gone offline, replaced by a message that said, “This store is unavailable.” A spokesperson for Shopify, the online platform that processes the website’s orders, said that Ye’s online store “did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”
The ad aired days after Ye unleashed a rant on social media in which he called himself a Nazi and professed his love for Adolf Hitler. He later deactivated his X account.
On Monday, the Anti-Defamation League condemned the commercial, writing on X that “there’s no excuse for this kind of behavior.”
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